The big picture
Nearly twenty years in information technology taught me how it really gets chosen, built, rolled out and supported, and where it tends to stall.
Dan West · A Portfolio · Open to Conversation & New Roles
Nearly 20 years in IT. Strategy, leadership, and hands-on with AI.
I’m Dan West. A career in information technology taught me that good ideas rarely fail for lack of vision. They fail in the quieter places: adoption, trust, and whether anyone tells the builders what customers are actually saying. That’s where I like to work.
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How I work, in short
Nearly twenty years in information technology taught me how it really gets chosen, built, rolled out and supported, and where it tends to stall.
I set a clear direction and a high bar, then help the team clear it, with the customer’s voice in the room the whole way.
I still like doing the work. I use AI every day and build with it: everything on this site was made with Claude.
My Portfolio
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About · Why this portfolio
Great capability doesn’t change the world. Capability that people understand, trust and use well does.
I’ve spent nearly twenty years in information technology watching good products fail for boring reasons: nobody adopted them, nobody trusted them, or nobody told the builders what customers were actually saying.
I’m happiest helping a team see where we’re going, then getting us there together. And I’d rather understand AI than admire it, so I use it every day and build with it.
Everyone remembers that Icarus fell. Fewer remember that he flew. The forge is the unglamorous part before the flight, where the wings get built, tested and rebuilt. Aim high, respect the sun, and keep building.
Contact
I’m open to new roles leading strategy and the teams that bring it to life. Even if the timing isn’t right, I’d enjoy the conversation. I’m always glad to talk through how my projects were conceived and built.